3 days leave.
10 days holiday

The Easter 2019 holidays presented New Zealanders with a unique opportunity. If they booked 3 days off around the Easter period, they would get 10 days away from work in total. Super Liquor thought this was great and wanted to position themselves as the go-to place to help Kiwis make the most of it.

Concepts | Copy | Art Direction | Design | Artwork

Rollout included: Social and digital campaign, Point of sale, Emails, Direct mail, Radio and TV ads