Celebrating 100 years

Smiths City was about to celebrate 100 years of helping Kiwis feel at home, they wanted to mark the occasion with a centenary crest and a campaign that could have a presence throughout all their collateral .

Concepts | Art Direction | Copywriting | Design | Artwork

Rollout included: Billboards, Adshells, Social and digital campaign, Point of sale, Annual report, Emails, TV and Radio ads